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KIWI
Role | Promotional Posters, UX Modifications, UI Assets, Animations
WEBSITE
The website signup form was to be replace with a playstore/appstore poster.
FILLER
SCREENS
APP TILES
PLAYSTORE SCREENS
VIRTUAL BACKGROUNDS
MINI CREATIVES
MARKETING POSTERS
USABILITY STUDY
INTERVIEW QUESTIONS
The “Manage Card” section houses some pretty critical features, and any confusion around them could mean losing customers. So, before taking them live, I conducted a usability study with 20 participants to see if the flows were clear enough and worked the way we intended.
How not to phrase a question:
Don't (Q2): How do you view your entire card details?
Do (Q2): You want to view your card number, CVV etc. What do you do?​
The first question uses the terms used in the CTA and leads the user in a certain direction. The second question refers to an action a user wants to take and has more scope to observe a user's instincts.
FINAL QUESTIONNAIRE:​
1) You want to take some action regarding your CC. Where do you go?
3) You want more info about your Kiwi Card balance, etc. What do you do?
4) You want to pay your bill. How do you do it?
5) You want to get your statement. What do you do?
6) You want to block your card. What do you do?
7) You want to manage how you use your CC. What do you do?
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